ALESSANDRO CAMEDDA PORTFOLIO - CREATIVE DIRECTOR
ART & DESIGN
When I was a young man
I always loved drawing faces,
strange creatures and cars.
TECHNOLOGY
In the 90's I fell in love
with technology and
computer graphic.
CREATIVITY
I grew up with a
creative approach to life
and work.
THIS IS MY EXPERIENCE
ADVERTISING
In 1998 I started working in
advertising as Web Designer
and Art Director for a very
small agency.
WHAT I'VE DONE
In the last 10 years I have
worked on brands' online
creative approach and
social media strategy.
MY SKILLS
Curiosity, imagination, living outside the box.
HERE SOME OF THE MOST IMPORTANT BRANDS I WORKED FOR:
THIS IS MY WORK
Clever people like it
Brand:
Barilla, barilla sauces
Brief:
Show all the secrets behind
the production of all sauces.
Solution:
Open the doors of Barilla’s
production process with
google street view and createb
a digital platform to explain
every detail: from the field
to the table.
Brand:
Samsung, samsung galaxy s4
Brief:
To create a digital engagement during the
five weeks between the official launch
and the first selling day
Solution:
Challenge the user through an
interactive spy story game.
the winner would become the first
to have the smartphone one
week before the italian
selling day.
Brand:
Giorgio Armani
Brief:
Launch the first smartphone with
Android OS by Giorgio Armani
on his digital spaces.
Solution:
Create a viral support of
the concept “Armani wears Android”
VIRAL CLIP
On Giorgio Armani’s Youtube channel
we created a viral clip showing the
Android on the catwalk dressed in
Armani.
Views + 955000
Watch on YouTube
Facebook Application
On Giorgio Armani’s Facebook page we created an application for the android customization.
Users can choose the clothes and dress the android in 25000 different combinations.
Every single outfit was taken from the real Giorgio Armani collection, modified
for the android and approved by Maestro Giorgio Armani.
Facebook Application
On Giorgio Armani’s Facebook page we created an application for the android customization.
Users can choose the clothes and dress the android in 25000 different combinations.
Every single outfit was taken from the real Giorgio Armani collection, modified
for the android and approved by Maestro Giorgio Armani.
Website
The product website doesn’t provide only
informations about the smartphone but
an unique kind of netsurfing navigation
on the smartphone.
AWARDS:
- ADCI Art Directors Club Italia - Bronze
- ADCE Art Directors Club Europe - Short list
- NC Awards - Silver
Brand:
Saila - Leaf
Brief:
Launch the first chewing-gum
with a particular cool pack
by Saila to a young target.
Solution:
Create an online music mixer machine
with sounds made by the pack.
Every single mix generated
a video with a funny dancer.
Website
We designed the product website in 3 colours (one for each chewing-gum pack). On the mixer page users could select the music style.
The mixer - interface
The mixer’s interface is very simple. On the right area the dancer is dancing in real time on user’s mix.
The mixer - sounds
Every track contained a sound loop made by the packs. Users can mix 8 tracks to generate a personal mix.
VIDEO CLIP
The dancer reacts to the music changes in real time and the mixer generates the videoclip.
AWARDS:
- NC Awards - Silver
Brand:
Colgate
Brief:
Collect 1.000.000 pictures of smiling faces
picture and donate 1 dollar for each
smile
Solution:
Create a Facebook tool to make
people laugh and then take a picture of them
Website:
We designed a website with
a big smiles' counter.
The website provided also
the information about the
charity action and the
Smiling tool.
Facebook tool:
The user selected one of the
three challenges, put the
webcam in the correct
position then the challenger
video started with four funny
gags.
During the gags the webcam
takes pictures of users’
reactions.
The best one would be
“donated” to Colgate.
Facebook tool:
The user selected one of the
three challenges, put the
webcam in the correct
position then the challenger
video started with four funny
gags.
During the gags the webcam
takes pictures of users’
reactions.
The best one would be
“donated” to Colgate.
Facebook tool:
The user selected one of the
three challenges, put the
webcam in the correct
position then the challenger
video started with four funny
gags.
During the gags the webcam
takes pictures of users’
reactions.
The best one would be
“donated” to Colgate.
Facebook tool:
The user selected one of the
three challenges, put the
webcam in the correct
position then the challenger
video started with four funny
gags.
During the gags the webcam
takes pictures of users’
reactions.
The best one would be
“donated” to Colgate.
Brand:
Costa Crociere
Brief:
Costa Cruises’ brand awareness
relaunch.
Solution:
Create an online real time website
with real contents made on board.
One page for every ship, with actual
position and pictures from board.
Real time pages:
The Real time home page,
displays every ship’s position
on the world map, its itinerary
and the last contents from board.
Ships pages:
On the ship page a simple timeline shows the last hours images, cruising status, weather, events on board
and excursions videos.
THESE ARE MY PROJECTS
Smart people appreciate them
Profero’s Modo:
I designed the Profero’s vinyl toy,
the mascotte of Profero group
called Modo.
Short trilogy:
On YouTube you can watch a very short
Star Wars trilogy I made on my desk.
This is other stuff that I usually do
If you like my work and the rest please contact me
on linkedin or on my mail alessandro.camedda[at]gmail.com